SCOTT DUNN FOCUSES ON FAMILIES TRAVELLING WITH TEENS THIS SUMMER LAUNCHING NEW ‘CHILL & THRILL’ ITINERARIES AND BRAND NEW TEEN PROGRAMME ‘CREW’
After extensive in-house research, Scott Dunn has launched a new Teens ‘Chill & Thrill’ portfolio of exciting itineraries for families travelling with teenagers. The new brochure has been designed to ensure that each holiday features ‘Chill & Thrill’ activities that factor in downtime for teens to recover from a busy school term and more adventurous activities to ensure the whole family enjoys a memorable holiday.
The new portfolio is the direct result of research and discussions with Scott Dunn’s existing guests where it became clear that modern day teenagers are frequently exhausted at the start of the holidays after long school terms and the mounting pressure of exams. This research has been backed up by a recent report published by the World Health Organisation that found 73% of England’s 15 year old girls and 52% of the same age boys are feeling increasingly pressured by schoolwork. Ensuring that families travelling with teens benefit best from an itinerary that encompasses contrasting activities, Scott Dunn has placed as much importance on downtime as mind-blowing Facebook-worthy entertainment.
Each tailor-made itinerary in Scott Dunn’s new brochure has been created and formatted with this combination in mind, highlighting a unique experience, which will help teens chill out before they go onto try more adventurous and challenging activities, which will keep them entertained and broaden their horizons. From mastering a samurai sword in Japan and zip lining through the Costa Rican rainforest to picnicking on Santa Monica beach or taking part in a yoga class overlooking Siwash Lake in Vancouver, there is an itinerary for every teen traveller.
Scott Dunn’s Head of Family Product, Katherine Rose comments, ‘It became very apparent during our discussions with previous guests that teens from the Millennial generation lead increasingly busy lives and are in need of chill time to de-stress just as much as adults. It therefore made complete sense to focus on producing some really well thought out itineraries covering the globe, that lend themselves perfectly to families travelling with teenagers, with a combination of action and relaxation’.
From this May half term, Scott Dunn will be continuing its ‘Chill & Thrill’ travel with teens focus with the launch of ‘Crew’ – an exciting programme for over 11’s who are looking to take part in activities, spend some time relaxing, have fun and make new friends on holiday. It will be unveiled initially at Costa Navarino in Greece, Anassa in Cyprus and Sun Gardens in Croatia. Offering an 18-hour programme split over six days and run by active ‘Crew Leaders’, Crew does not have a club house or set weekly timetable but instead offers a fantastic mix of water and land-based activities, including anything from wakeboarding and paddle boarding to rock climbing and go-karting. Meeting Crew Leaders at pre-arranged points at changeable times, older children will gain a sense of independence whilst spending time with their peers. Coinciding with the launch of the new Scott Dunn Crew programme that’s exclusive to Scott Dunn guests at Costa Navarino, British Airways is introducing a new direct flight from London Heathrow to Kalamata International Airport making it even easier for British families to fly to Greece this summer.
HOW: Scott Dunn offers a seven night Alpine Summer Adventure from £1,350 per person. This is based on a family of four sharing on a B&B basis at the Hotel Mont Blanc and includes return flights and private transfers. www.scottdunn.com / 020 8682 5030
HOW: Scott Dunn offers a 11 night Sushi and Samurai itinerary from £6,150 per person. This is based on a family of four travelling together and includes all accommodation, return flights and private transfers. www.scottdunn.com / 020 8682 5060